MONEY COACH

Meet your new way of budgeting.

Pick your AI money companion. Earn gems for smart spending. Budget with your partner. Actually enjoy managing your money for once.

DISCOVER IT

💎Earn gems for every expense 🦊17 unique AI companions 🎯6 challenge types: BET · HUNT · SWAP · STREAK · CAP · MYSTERY 📸Receipt scanner under 5 seconds 👥Budget together with your partner 🧠AI 30-day pattern analysis 🎨Cosmetic shop & profile frames 🔐Face ID & encrypted data 💎Earn gems for every expense 🦊17 unique AI companions 🎯6 challenge types: BET · HUNT · SWAP · STREAK · CAP · MYSTERY 📸Receipt scanner under 5 seconds 👥Budget together with your partner 🧠AI 30-day pattern analysis 🎨Cosmetic shop & profile frames 🔐Face ID & encrypted data

Does this sound familiar?

Those little spends add up faster than you'd think, and you usually notice too late. If that sounds familiar, Eira is built to catch them in the moment — not after the damage is done.

8:14 AM

☕

Coffee time?

Tap to log it and your companion clocks the pattern before you do: "$21 in lattes, but who's counting?" A nudge, not a lecture.

1:32 PM

🛵

Delivery at your desk

The $4 service fee, the $3 tip, the $2 "small order" charge. Eira adds it up out loud so the convenience tax stops being invisible.

6:47 PM

🛒

Yet another cart

Right at checkout a No-Spend challenge pings — skip it tonight and bank the gems. Suddenly closing the tab feels like winning, not missing out.

11:58 PM

🌙

Forgotten subscription

An auto-renew creeps up at midnight. Eira flags it before it charges — cancel in two taps, and your companion does a victory lap.

Choose a coach that resonates

Every companion has a unique take on your money. Pick the voice that matches your vibe.

Astronaut

The Explorer

Bunny

Cook

Gardener

Hacker

Unicorn

Protein Prince

Protein Princess

Scholar

Meet your coach

Each companion analyzes your real 30-day spending patterns, learns your habits, flags your blind spots, and coaches you in a style that actually resonates.

Personalized daily insights from your actual behavior

Different styles — from tough-love to gentle nudges

Surprise daily gifts — gems, cards, and insights

Real talk, not generic tips from a finance blog

Everything you need to win at money.

🎮

Challenges that actually change behavior

Six types — BET, HUNT, SWAP, STREAK, CAP, MYSTERY — each targeting a specific spending pattern. Weekly missions keep budgeting from getting stale.

📊

Beautiful analytics

See where your money goes with charts that are actually pleasant to look at. Daily, weekly, and monthly breakdowns.

📸

Receipt scanner

Point, snap, done. AI reads the receipt, categorizes the expense, and logs it in under 5 seconds.

🧠

AI leak detection

Your companion spots recurring charges, creeping subscriptions, and spending patterns you didn't notice.

🔐

Private & secure

Face ID, encrypted data, no bank connections. Your financial data stays on your terms.

🌍

Multi-currency

Travel, freelance internationally, or just track multiple currencies. Eira handles the conversion.

🎨

Cosmetic shop

Spend gems on profile frames, companion skins, and visual flair. Because budgeting should look good too.

Learn money the way you'd actually want to.

Short, interactive lessons and quick quizzes turn budgeting basics into something you'll actually finish.

Lesson 7 · Budgeting strategies

In the 50/30/20 rule, where does the 20% go?

Wants & fun money

Savings & debt payoff✓

Rent & everyday bills

Budgeting skills, in five minutes a day.

Most people were never taught this stuff. Eira teaches it one small idea at a time — no jargon, no 40-page guides.

📚

Bite-sized lessons

Real strategies you can use today: the 50/30/20 rule, pay-yourself-first, sinking funds — one idea per lesson.

✅

Quick quizzes

A couple of questions at the end of each lesson so it actually sticks — not just passively read.

🎯

Built for finishing

Each lesson is done in the time it takes to make coffee. Small wins you'll actually come back for.

Finally settle who actually spends more on takeout.

Household mode lets you and your partner (or housemates) manage money together — with a leaderboard to keep things interesting.

🏆 Household Leaderboard

👩

You

owner

2,340 💎

🧑

Alex

member

1,870 💎

🎉

👏

💪

😤

🏆

🤑

Money is better as a team sport.

Shared visibility changes behavior. When you both see the same numbers, the "I thought you paid that" conversations disappear.

👥

Shared budgets

Owner and member roles. Everyone sees the same numbers. No more "I thought you paid that."

🏆

Leaderboard

Friendly competition. Who saved more this week? Gamification works better with an audience.

😏

Stickers

Send your partner a 👏 when they skip the impulse buy. Or a 😤 when they don't. Passive-aggression, gamified.

📊

Shared spending insights

See combined analytics. Where does the household money actually go?

Most budgeting apps are built by engineers. This one was built by a researcher.

I studied why budgets fail. Then I designed one that doesn't.

I'm Alina — a UX designer with 17 years in enterprise SaaS, an MSc in Statistics, and a PhD candidacy in gamification. I once consolidated 54 legacy industrial applications into one platform. That project won a Red Dot Design Award.

But Eira came from a different question: why do people who want to budget keep quitting? I analyzed 127 real budgeting failures, dug into the behavioral science of habit formation, and realized the answer wasn't better spreadsheets. It was better game design.

Every mechanic in Eira — the 3-day review cadence, the companion coaching styles, the challenge types, the variable reward system — is grounded in research. This isn't gamification bolted on. It's gamification as the architecture.

🎓 MSc Statistics 📚 PhD Candidate — Gamification 🏆 Red Dot Design Award 2020 ⏱️ 17 yrs UX Research & Design 🏗️ 54 apps → 1 platform

127

budget failures studied

17 yrs

in UX research & design

54 → 1

apps consolidated (Red Dot)

3 days

optimal review cadence

The honest answers.

What makes Eira different from Mint, YNAB, etc.?+

Those are spreadsheets with nice skins. Eira is a game. You have a companion who knows your spending patterns, challenges that change your behavior, and a household leaderboard to keep you honest. The gamification isn't cosmetic — it's built on behavioral psychology research from 127 real budgeting failures.

Is it actually free?+

Yes. The core experience — budgeting, companions, challenges, analytics, household mode — is free. You earn gems by using the app, and those gems unlock premium AI features. No credit card, no surprise paywall.

How does household budgeting work?+

One person creates the household (owner) and invites others (members). Everyone shares the same budget view, can log expenses, earn gems, and compete on the leaderboard. You can also send stickers to react to each other's spending. It works for couples, families, or housemates.

What are the 17 companions?+

Each companion is an AI personality with a different approach to money coaching. Some are data-driven strategists, some are gentle encouragers, some will roast your impulse purchases. They analyze your real 30-day patterns — not generic tips.

Is my financial data safe?+

Encrypted and protected with Face ID / Touch ID. We don't sell data to third parties. Ever.

What about Android?+

iOS only right now. Android is on the roadmap.

Ready to actually enjoy budgeting?

Free to download. No credit card. No spreadsheets. Just a companion, some challenges, and your money — finally under control.

Download for iOS — it's free

Free to start · Works offline · No bank connection required